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Certificate Digital Marketing (ACE CREDIT®)
Bristol is partnering with MindEdge, founded by Harvard and MIT educators in 1998, to improve the way our region learns – student by student. Online, self-paced or instructor led, MindEdge offers over 30 courses in very diverse sectors. Many courses come with certificates leading to a career or a new skill to develop and expand your portfolio.
The best part is you can register for this class anytime!
This online course introduces learners to the principles, strategies, and technology of digital marketing. Video commentary from marketing professionals provides insight into the challenges and best practices of the field. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to demonstrate their knowledge of digital marketing and practice relevant skills.
Topics covered in the course:
- Content Marketing
- Search Engine Optimization
- Paid Search/Paid Advertising
- Conversion Rate Optimization
- Digital Marketing Strategy
- Web Analytics
- Google Analytics
- Marketing Automation
- Social Media Marketing
- Mobile Marketing
This course has been evaluated by The American Council on Education's College Credit Recommendation Service (ACE CREDITÂ®) with a recommendation of 2 credits, lower division, in business or marketing.
A student's grade in the course will be based on their performance on a final, cumulative exam. The final exam is composed of 50 multiple-choice questions. Students will have 2 hours to complete the exam. The exam is proctored. For more information, please see the syllabus.
If students do not earn a passing score of 70% on their first attempt, they will have the opportunity to take the exam 2 additional times (3 total attempts). Students must wait 24 hours between exam retakes. A passing score of 70% of above is required to request college credit for this certificate.
Total PDUs/ Contact Hours: 12
- Leadership PDUs: 0.75
- Strategic & Business Management PDUs: 6
- Technical PM PDUs: 6.75
- CEUs: 3.3 (Contact Hours: 36 hours)
- HRCIs: 22.5 (Type: Specified - Strategic Business: 22.5)
- SHRMs: 33
- ACE Credits: 2
Adobe Illustrator CC
In this Introduction to Illustrator Creative Cloud training class, students will get started creating graphics and illustrations, starting with the basics, including using the tools and utilities the program offers to create layouts and illustrations.
3 month access / 28 hours: Fully online and self-paced
- Students will benefit by gaining skills with the Adobe Illustrator program
- Gain confidence in your ability to create stunning graphics
- Open the door for new employment and freelance opportunities
Adobe Intermediate InDesign CC
Learn to use advanced features in Adobe InDesign Creative Cloud (CC) to produce professional brochures, forms, and documents. This course will not only make you comfortable designing and planning workflows and templates, but also efficient and effective at amping up your publications.
Fully online, instructor led or self-paced
6 weeks access / 24 hour course
Adobe Introduction to Photoshop CC
Whether you are a photographer, digital illustrator, graphic designer, or someone who wants to alter old family photos, you need to learn Adobe Photoshop. The Introduction to Photoshop Creative Cloud course is filled with easy-to-follow, detailed step-by-step instructions that teach you how to edit and manipulate images and create basic compositions using Photoshop in the Creative Cloud. Discover how to improve photographs by editing out flaws, correcting poor exposure, or creating a composite image using the newest techniques Photoshop has to offer. You will even learn how much fun you can have digitally painting and exploring filters and effects to create unique images. And, best of all, you need no prior artistic ability or Photoshop experience to take this course.
Register Anytime and Online Here
6 weeks access / 24 hour course
Certificate in Web Design
A well-designed website is essential for any organization today, with so many people consuming much of their information online. This suite of courses will teach you the skills you'll need to build a website of your own. Building a website involves a lot more than just writing code. Before you start on that, you need to understand what you want your website to do, how it will look, who you want it to reach, and what message it should send. The first five courses in the suite will introduce you to the basics of designing a functional and attractive site, the HTML and CSS languages you'll need to execute your design, and best practices for designing and building a website that responds intelligently to the needs of users. The capstone course will guide you through a scenario-based web design project from conception to completion. Each course features video commentary by web design professionals and interactive learning exercises that will allow you to test your knowledge of web design concepts and practice coding.
Courses Included in this Certificate:
- Introduction to Web Design
- HTML for Web Design
- CSS for Web Design
- Responsive Web Design
- Web Design Captstone: Seaside Bed and Breakfast
Contact Hours: 18 hoursand 365 days access