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Digital Marketing and Social Media

in Marketing and Sales

 Certificate Digital Marketing (ACE CREDIT®)
Registration Unavailable

Certificate Digital Marketing (ACE CREDIT®)

Price not
available
Calendar Current session started Mar 29, 2021

Bristol is partnering with MindEdge, founded by Harvard and MIT educators in 1998, to improve the way our region learns – student by student. Online, self-paced or instructor led, MindEdge offers over 30 courses in very diverse sectors. Many courses come with certificates leading to a career or a new skill to develop and expand your portfolio.

The best part is you can register for this class anytime!

Course Syllabus: https://bit.ly/3w1IUGf

Register Here: https://bit.ly/3w5AYnh

Certificate Description:

This online course introduces learners to the principles, strategies, and technology of digital marketing. Video commentary from marketing professionals provides insight into the challenges and best practices of the field. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to demonstrate their knowledge of digital marketing and practice relevant skills.

Topics covered in the course:

  • Content Marketing
  • Search Engine Optimization
  • Paid Search/Paid Advertising
  • Conversion Rate Optimization
  • Digital Marketing Strategy
  • Web Analytics
  • Google Analytics
  • Marketing Automation
  • Social Media Marketing
  • Mobile Marketing

This course has been evaluated by The American Council on Education's College Credit Recommendation Service (ACE CREDIT®) with a recommendation of 2 credits, lower division, in business or marketing.

A student's grade in the course will be based on their performance on a final, cumulative exam. The final exam is composed of 50 multiple-choice questions. Students will have 2 hours to complete the exam. The exam is proctored. For more information, please see the syllabus.

If students do not earn a passing score of 70% on their first attempt, they will have the opportunity to take the exam 2 additional times (3 total attempts). Students must wait 24 hours between exam retakes. A passing score of 70% of above is required to request college credit for this certificate.

Total PDUs/ Contact Hours: 12

  • Leadership PDUs: 0.75
  • Strategic & Business Management PDUs: 6
  • Technical PM PDUs: 6.75
  • CEUs: 3.3 (Contact Hours: 36 hours)
  • HRCIs: 22.5 (Type: Specified - Strategic Business: 22.5)
  • SHRMs: 33
  • ACE Credits: 2

Course Syllabus: https://bit.ly/3w1IUGf

Register Here: https://bit.ly/3w5AYnh

 

 

Adobe Certified Associate (3 Vouchers Included)
Registration Unavailable

Adobe Certified Associate (3 Vouchers Included)

Price not
available
Calendar Current session started Mar 29, 2021

Bristol and ed2go are partnering to present a menu of professional programs to prepare for exams and certifications – some industry recognized!

Self-paced and instructor-led, ed2go is a platform to develop your resume and enhance your career.

The best part is you can register for this class anytime!

Register Here: https://bit.ly/3tXjesp

Class Description:

There is a strong demand for Adobe Creative Suite skills. In the Adobe Certified Associate course, you will learn five of the most often-used Adobe programs: Dreamweaver, Illustrator, Photoshop, InDesign, and Animate (formerly Flash). You will read short readings, complete exercises and watch video demos and reviews of exercises, take quizzes and exams, and complete a project.

By focusing on these five programs, you will learn how to put all the parts and pieces together to develop the Adobe Creative Suite skills needed to be professionals in the design field. This course includes 3 vouchers to allow you to select the certifying exams you prefer. If you would like to take all 5 exams, please see the Adobe Certified Associate (5 Vouchers Included) course. Proctor fees may apply, which are not included.

What you will learn:

  • Learn about typography and formatting text
  • Create and optimize images
  • Configure and create web technologies
  • Get comfortable with the CC user interface in all five programs
  • Work with drawing tools
  • Prepare files for output
  • Learn about styles and templates
  • Learn skills to work with team projects

Register Here: https://bit.ly/3tXjesp





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