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Certificate Digital Marketing (ACE CREDIT®)
Bristol is partnering with MindEdge, founded by Harvard and MIT educators in 1998, to improve the way our region learns – student by student. Online, self-paced or instructor led, MindEdge offers over 30 courses in very diverse sectors. Many courses come with certificates leading to a career or a new skill to develop and expand your portfolio.
The best part is you can register for this class anytime!
Course Syllabus: https://bit.ly/3w1IUGf
This online course introduces learners to the principles, strategies, and technology of digital marketing. Video commentary from marketing professionals provides insight into the challenges and best practices of the field. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to demonstrate their knowledge of digital marketing and practice relevant skills.
Topics covered in the course:
- Content Marketing
- Search Engine Optimization
- Paid Search/Paid Advertising
- Conversion Rate Optimization
- Digital Marketing Strategy
- Web Analytics
- Google Analytics
- Marketing Automation
- Social Media Marketing
- Mobile Marketing
This course has been evaluated by The American Council on Education's College Credit Recommendation Service (ACE CREDITÂ®) with a recommendation of 2 credits, lower division, in business or marketing.
A student's grade in the course will be based on their performance on a final, cumulative exam. The final exam is composed of 50 multiple-choice questions. Students will have 2 hours to complete the exam. The exam is proctored. For more information, please see the syllabus.
If students do not earn a passing score of 70% on their first attempt, they will have the opportunity to take the exam 2 additional times (3 total attempts). Students must wait 24 hours between exam retakes. A passing score of 70% of above is required to request college credit for this certificate.
Total PDUs/ Contact Hours: 12
- Leadership PDUs: 0.75
- Strategic & Business Management PDUs: 6
- Technical PM PDUs: 6.75
- CEUs: 3.3 (Contact Hours: 36 hours)
- HRCIs: 22.5 (Type: Specified - Strategic Business: 22.5)
- SHRMs: 33
- ACE Credits: 2
Create A Powerful Digital Portfolio Using Google Workspace For Education
with Stephanie Albernaz
Are you looking for a more dynamic way to showcase skills and learning? Join the digital portfolio trend and find out why digital portfolios have gained popularity in and out of the classroom.
In this two-hour workshop:
- Learn how to create FREE digital portfolios using Google Sites
- Become comfortable creating, personalizing, previewing, publishing and sharing your engaging Google site
- Learn tips and tricks to engage the Google site visitor and give them a top-notch user experience
*Participants will need a laptop or Chromebook with Chrome installed and have a Google account.
Participants who successfully complete training will receive a Bristol Community College Certificate of Attendance. Instructional Technology/Digital Literacy (IT/DL) topics will earn 2 Continuing Education (CE’s) and may earn PDPs when bundled and submitted for License Renewal. For additional questions, please visit the License Renewal Guidelines for MA Educators at: https://www.doe.mass.edu/licensure/advance-extend-renew-license.html