Course Description:

Ready to launch your business dream into a successful reality?

Building a Business: From Start-Up to Success is a practical, step-by-step course designed to guide aspiring entrepreneurs through the entire business-building journey, from idea to execution, and beyond. Whether you're just starting out or looking to refine an existing venture, this course equips you with the essential tools, strategies, and confidence to build and grow a sustainable business.

Upon Completion of the Building a business: From Start up to Success, participants will:

• Write a complete business plan (executive summary, operations,   financials, marketing
• Explore creative formats for presenting a business idea
• Understand the different business structures and which aligns with their business
• Define their business vision, mission, and unique value proposition
• Describe the business SMART goals
• Understand the process for registering the business, licenses and legal compliance requirements
• Develop a strong brand and marketing strategy that targets the right audience and measures results through key performance indicators
• Master clear and confident communication as a business owner
• Effectively lead, building strong relationships with customers, partners, and team members through clear, confident interactions
• Understand the importance by practicing active listening and learning how to receive constructive feedback
• Negotiate with confidence, using proven techniques and real-world scenarios to secure favorable deals with vendors, clients, and investors
• Recognize and overcome common negotiation mistakes
• Learn how to scale smartly and take their business to the next level

Who should attend?

• Individuals looking to launch a new venture, improve their existing business or expand entrepreneurship
  • Aspiring entrepreneurs
  • Small Business owners
  • Students and professionals
  • Anyone with passion for businesses

About the Instructor: 

Beth Carter, MBA – Corporate Instructor and Executive Coach

Beth Carter has served as the Executive Director of the Rhode Island Business Competition since September 2019. A seasoned entrepreneur, Beth has launched four businesses throughout her career—either independently or in partnership, demonstrating her deep understanding of business development and innovation.

Beth is a Senior Corporate Instructor at Bristol, where she has led numerous training and development projects for organizations such as Steppingstone Inc., BayCoast Bank, Bristol County Savings Bank, Blount Fine Foods, Matouk Textiles, New England Ice Cream Company, and Cooperative Productions, among others. Her work includes delivering workshops and presentations, providing executive and career coaching, and conducting job readiness training. She is also certified to administer and interpret the DISC, Motivators, and 360 assessments.

Beth is a highly regarded speaker and facilitator, known for her dynamic presentations on leadership, communication, workplace professionalism, customer service, and team building. With a strong focus on personal growth and performance enhancement, she empowers individuals to reach their goals and unlock their full potential.

In addition to her corporate training work, Beth is an Adjunct Professor at Bryant University, teaching both the undergraduate program and the Executive Education Center. She also serves on Bryant’s Alumni Leadership Council and has been a Faculty Mentor for the university’s IDEA Program, where she guides students through the process of turning ideas into innovative, real-world solutions.  She also is an Adjunct Professor at Roger Williams University teaching undergraduate students on such topics as Business Enterprise, Negotiations, and Organizational Development.

Beth generously offers pro bono coaching to military veterans through the Stand Beside Them program. She holds an MBA from Baruch College and graduated cum laude from Bryant University with a bachelor’s degree in business communications.